Social media is a growing form of communication used to reach, connect, and interact with a variety of audiences online. According to 2021 data from the Pew Research Center, 84% of American adults ages 18 through 29 report using social media. Increasingly, younger generations are turning to social media to get their news, information, and entertainment.
Social media is a good fit to reach our audiences because updates and information can be disseminated instantaneously to our campus and local communities, parents, families, prospective students, stakeholders, supporters, and partners. This makes social media an essential tool for us to tell the story of UC Merced, connect with the people and communities we serve, and build awareness of the university's impact in the region. It can benefit your department's greater marketing strategy by providing a space to engage with audiences in real-time, listening to them and catering your marketing efforts in a way that best suits their needs and desires while also meeting your marketing goals.
